About the role

The GelBottle Inc. is on an exciting growth journey, and we're looking for a Trade Marketing Executive to be part of our vibrant, founder-led company. If you're passionate about working in a fast-paced environment and eager to contribute to a diverse portfolio of B2B and B2C brands, this is your chance to make a significant impact!

In this role you will deliver an omni‑channel B2C trade approach to drive sell‑through across national, chain and distributor channels. You’ll own trade calendar planning, CRM strategy, daily comms execution, and manage weekly trade pivots, helping increase US sales, strengthen brand loyalty and keep customer communication clear and impactful.

Your role:

• Own and manage the US monthly trade calendar, ensuring a cohesive and effective omni channel approach.

• Coordinate delivery through Monday.com, keeping trade activity aligned, on track and on time.

• Create and localise compelling trade campaign copy across web, email, social, print and SMS channels.

• Build and execute CRM activity, including HTML emails, segmented campaigns and weekly trade pivots.

• Partner closely with the ecommerce team to deliver web assets, promotions and page updates.

• Develop engaging content for community and brand channels, including social posts and blogs.

• Align marketing activity with sales cadence to support commercial priorities.

• Coordinate assets for national retailers and support distributor marketing initiatives.
  

About you:

You’ve built a solid foundation in trade or digital marketing and you’re ready to take the next step. Comfortable working across channels, you enjoy bringing campaigns to life, learning from performance data to optimise performance, and are ready to grow your impact within a collaborative, high‑energy team.

We think you will need:

• Experience in trade or digital marketing, ideally within B2C ecommerce, retail or DTC.

• Beauty/consumer products experience is advantageous, but not essential.

• Some experience planning and executing omni channel marketing activity.

• Hands-on experience in CRM and email execution, including campaign build and delivery.

• Comfortable using project management tools such as Monday.com or Asana to keep work organised and on track.

• Some experience with digital marketing platforms such as Klaviyo, Bloomreach, Mailchimp or HubSpot.

• Strong copywriting skills, with the ability to create persuasive, performance driven marketing communications.

• A curious, analytical mindset with an interest in understanding performance and improving results.

• A collaborative team player who enjoys working cross functionally.

• Google Analytics knowledge is a plus but not essential.

• HTML email knowledge would be a bonus.

Why TGB?

At TGB, we’re driven by passion and dedication to become a leader in our industry. What sets us apart is our founder-led approach, fostering a close-knit and supportive culture where teamwork and fun go hand in hand. We truly value every team member's contributions and offer a range of rewards and recognition to celebrate your achievements.

🏥 Medical

Administered by Kaiser:

100% employee premium covered.

50% dependent premiums covered.

🦷 Dental

Administered by Moda Health:

100% employee premium covered.

50% dependent premiums are covered.

👁️ Vision

Administered by Vision Service Plan (VSP):

$0 co-pay on annual wellness exam

$20 co-pay for prescription glasses up to $150 allowance for frames; up to $60 co-pay on contacts up to $130

$20 co-pay on primary eye care

🌴 Paid Time Off (PTO)

12 paid holidays a year

120 hours dropped in annually at fiscal year and may be used immediately.

🤝 401(K) Retirement

Administered by Ascensus-PAi:

Eligibility, Vesture, and Match begin after 30 days of service.

Up to 4% match based on employee contributions.

What happens next?

1. Apply!
2. Screening call with our Talent team (30min)
3. Interview with hiring manager (45 min)
4. Interview with more of the team (45 min)

Please note: We may close this role early if we find the right person sooner than expected - so if you're interested, we want to hear from you soon.